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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential. Review of Lizabeth Cohen’s A Consumers’ Republic. By politics | Published: August 10, The United States of the twentieth century has often been.

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I shopped for immediate needs and distant contingencies. As discrimination in access to commercial venues was challenged fairly successfully, Cohen observes that it bred a new kind of consuumers that totally rewrote public and private space: Paperbackpages. Project MUSE Mission Project MUSE promotes the creation and dissemination of essential humanities and social science resources through collaboration with libraries, publishers, and scholars worldwide.

She is the author of Making a New Deal: Mar 06, Cynthia rated it liked it Shelves: Argues that Keynesian-paradigms of thought transcended the New Deal brain-trusters and lizabetj adopted by grassroots consumers. Of course, this recognition of differences occurs under the aegis of the dollar sign, which leads to a commodification of all radicalism and an even more insidious segmentation of culture and space than what existed before.

The Politics of Mass Consumption.

A Consumers’ Republic

Cohen, who is Howard Mumford Jones Eepublic of American Studies in the Department of History at Harvard University, achieves two laudable ends through her innovative approach to writing the history of the late twentieth century. The government aided veterans after WW2, but that aid went overwhelmingly to the well educated GI Bill for education did not help those who had not finished high school before the war and better capitalized.

Cohen uses an impressive plethora of examples to demonstrate her points, and in the end I know much more about the United States’ economic and social history from the 30’s to the present. Please try again later. Listened to Lee Eisenberg on Diane Rehm show discuss his book, but he also mentioned this one, which sounded more interesting to me. This is a great resource to use for the topic of mass consumption in post-war America perhaps the best source for llizabeth topic but very little of this will be surprising to students of American history.


This time frame is where I feel that the workers of the United States truly blew it. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change.

Read it Forward Read it first. In A Consumer’s Republic, author Lizbeth Cohen examines the way the burgeoning consumer market effected political activism. This book has nothing to say directly about the relationship between technology and culture. Open Preview See a Lizabetn

A Consumers’ Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen

Both comments and trackbacks are currently closed. They gradually transition from a white model demonstrating hair treatment lotion to a black model advertising products related to ‘natural’ hair. In fact this book is more a collection of journal articles writt Interesting take on American history from the ‘s forward that focuses on relublic role or you could say rule of the consumer rather than the voter or workerarguing that they became the controlling influence, and sometimes even the controlling power in American society.

The subject matter of “A Consumers’ Republic” is engrossing and the book reveals many truths that are now forgotten and swept under the rug. Want to Read saving….

In short, consumption became a political act in and of itself during the New Deal, and this dollar activism has remained in the United States ever since. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew Cohen is a bit more pessimistic than I am about this story of consumption and suburbanization.

From edition Issue 3. Of course, consumerism cannot be judged in terms of pure utility alone; the very concept, like that of the good life itself, entails a complex psychology as well as an ideological framework that must be analyzed. In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II lizabetth our pervasive consumer mentality and transformed American life.


A Consumers’ Republic: The Politics of Mass Consumption in Postwar America

It wasn’t always the quickest read, but it is highly illuminating. A good read for those of us interested to understanding how consumerism evolves. They cohej drained money out of cities, which had hugely negative consequences for urban education and business. Cohen’s work is complete, and thorough, liabeth the United States as a whole as comsumers as using the microcosm of New Jersey to give more specific evidence for her argument.

These sums in fact came back to me in the form of existential credit. Nov 03, Terry Earley rated it it was ok. I shopped for its own sake, looking and touching, inspecting merchandise I had no intention of buying, then buying it. As Cohen illustrates, however, the torrent is truly unleashed by the adoption of Keynesian economics during the Great Depression and Second World War, and furthered by the perpetuation of same not only in the initial postwar ear, but throughout the Cold War and beyond.

Oct 23, Mike Hankins rated it liked it.

A Consumers’ Republic by Lizabeth Cohen | : Books

Social policies regarding educational and housing opportunities disadvantaged urban dwellers, cohwn ethnic and racial minorities, and reinforced the segmentation of society. Book titles OR Journal titles. Once that economy began to slow down, however, the real debate began. Sep 20, Mike Snyder rated it it was amazing. Government agencies reinforced and strengthened the citizen consumer concept through World War II with inflation control and other artificial means of maintaining a stable and productive wartime economy.

In exchange for political power, they pursued purchasing power, of creature comforts, of as they called them at the time, “bread and butter issues.

One particularly effective illustration shows the evolution of advertising in Ebony magazine from the s to the s, as white-owned haircare manufactures realized lizabeyh 1 blacks were a market and 2 that black people were a different market.